Senior-led, start to finish. Every project is directed by a senior researcher — never delegated to juniors.资深主导,全程把控。每个项目都由资深研究员主导——从不交由初级人员代劳。
Tongji MBA. Former Kantar senior researcher with 15+ years of qualitative expertise across FMCG, home appliances, automotive, pharma, and internet sectors. Extensive focus group facilitation and in-home interview experience across China's diverse markets.同济MBA毕业,15+年市场研究行业经验,曾服务于Kantar市场研究公司。积累了丰富的访谈和座谈会主持经验,服务客户覆盖快消品、家用电器、汽车、医药、互联网等,包括欧莱雅、美敦力、西门子、美的、海尔、字节跳动等。
Kevin combines big data analytics and brand strategy expertise. Co-founded a data-driven industry media platform with a strong fan community. Holds years of experience in consumer goods R&D strategy planning, skilled at using big data and research to drive product and brand development. Client portfolio includes QiaoDan, Tencent, and iQiyi.Kevin同时拥有大数据分析及品牌战略定位的经验,也曾与团队成功创立基于大数据的行业媒体并拥有粉丝运营经验。曾在消费品研发战略规划岗位拥有多年经验,熟悉基于大数据和调研来进行产品和品牌建设。服务客户涵盖乔丹,腾讯,爱奇艺等。
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