Air Conditioner: Cross-Cultural UX Evaluation Standard Research
Established a locally adapted UX evaluation system for air conditioner products in a foreign market where cultural norms, housing types, and product lifecycle differ significantly from China. Informed both product design standards and go-to-market sales strategy.
Vertical Freezer: Consumer Research for Product Iteration
Explored the emerging home-use freezer market driven by post-pandemic storage needs and growing family sizes. Mapped purchase decision journeys and usage pain points, revealing that consumer education on diverse freezing functions remains a key marketing challenge.
Pulsator Washing Machine: User Profiling & Market Opportunity
Identified 4 core user segments. Silver-generation prefers pulsators to avoid bending — not habit. Generated product innovation priorities: one-touch operation, voice control, water-saving, large-button UI. Expert interviews revealed lower-tier cities as the critical growth frontier.
Shoe Washing Machine: User & Product Research
Profiled user segments by background, purchase drivers, and price sensitivity. Mapped the full purchase decision journey with key triggers and touchpoints. Product optimization roadmap based on ranked pain points and function demand levels.
Smart Clothes Drying Rack: Purchase to Usage Experience
Explored the full purchase-to-use journey for smart drying racks, a category transitioning from furniture to smart appliance. Applied KANO model to prioritize feature development. Identified unique purchase path differences vs. conventional home appliances, informing sales channel strategy.
Smart Home Scene Research: Pain Point Matrix & Innovation Discovery
Comprehensively mapped daily life smart home scenes across the IoT ecosystem. Created a scientific pain-severity matrix (frequency × urgency × universality). Competitive app benchmarking revealed both optimization opportunities and blank scene innovation areas.
Smart Home Entertainment Scene: User Segmentation & Innovation Roadmap
Developed 5 entertainment scene personas. "Trendy Youth" prioritizes aesthetic-fit over brand prestige — reshaping communication approach. Delivered a scene innovation roadmap covering audio-visual immersion, wellness data integration, and connected pet care.
Integrated Cooking Hob: Consumer Profiling & Market Entry Strategy
Mapped the emerging integrated cooking hob market where brand competition is intense and consumer awareness varies widely. Identified key purchase drivers for market entry timing, brand positioning strategy, and product iteration priorities based on real cooking experience mapping.
Home Furnishing: Consumer Research & Future Space Trend Analysis
Diagnosed consumer behavior shifts in the custom home furnishing era. Identified three major user segments and future market trends. Mapped space-scene usage patterns considering housing policy changes and smart appliance infiltration — helping the brand break free from traditional design paradigms.
Smartphone: New Model User Research & Marketing Effectiveness
Validated target audience matching for a new smartphone model. Mapped the full purchase journey from awareness to usage with touchpoint effectiveness analysis. Measured marketing strategy impact across different channels and verified product-market fit against original planning assumptions.
Mid-to-High-End Residential: Homeowner Research for Layout Design
Deep research into mid-to-high-end residential homeowners' living habits, space preferences, and daily routines. Provided evidence-based input for floor plan design, supporting both macro space allocation and micro details like closet lighting, bathroom count, and bay window positioning.
Tea & Beverage: Post-Pandemic Consumer Behavior Shift
Tracked post-pandemic shifts toward ingredient transparency and food safety. Identified visual appeal on mini-program ordering pages as a key conversion driver — leading to a menu redesign recommendation that boosted digital orders. Mapped store selection criteria and promotion effectiveness.
Telecom Brand Differentiation through Emotional Connection
In a market where telecom services are functionally identical, identified emotional differentiation levers. Mapped consumers' unspoken desire for "tech companion" positioning vs. the industry's default "coverage & price" narrative — informing a new brand campaign direction.