We are China's boutique consumer research consultancy for global brands. With 15+ years of on-the-ground experience across 40+ cities, we bridge the gap between international strategy and local reality.
L'Oréal
Haier
Midea
Vivo
Xiaomi
Nestlé
Changhong
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China Resources
We combine top-tier research rigor with the agility and senior attention that only a boutique firm can deliver.
From tier-1 megacities to rural villages — 40+ cities, 5-6 tier markets. We understand regional dialects, purchasing rituals, and unspoken consumer culture.
Cross-functional co-creation workshops, senior-led fieldwork, and internal activation sessions. Every deliverable drives real decisions.
We leverage AI for synthesis and pattern recognition, while our human researchers bring what AI cannot — empathy, cultural fluency, and contextual judgment.
Proven methodology. Institutional-grade quality with boutique customization.